The Parcus Gallery project went through 3 years of conceptual and strategic preparation until the foundation in 2017 and the official inauguration in January 2018, dedicating the first year to the formation of the artists’ roster. In 2019 we focused on the inclusion of our Gallery in the market, attending intensively to Arts fairs and establishing prominent partnerships such as ArtSy.
The project’s goal was very clear: to learn from galleries already in existence, avoiding common errors while utilizing the best business practices, resolving the demands of great good artists currently barred from a tight-knit and exclusive art market. We created a gallery with a clear call to these artists.
